Why You Should Optimize Media for E-Commerce Website Success

If you run an e-commerce website, chances are that you have heard about the importance of SEO. Today we will explain why using optimized media can have a colossal effect on your website's ranking and position, thus augmenting the number of potential customers that see and stay on your site long enough to buy your products.

Content is what people are looking for when they search for something on the internet. They are looking for information and giving them as much updated information as possible in the minimum possible time is the best way to retain customers and keep them coming back for more. Read Forbes for a quick walkthrough on best practices of basic SEO.

User experience

A successful site needs to offer a great customer experience—fast, seamless transitions to helpful information that will help and guide them to their ultimate purchase. Good on-site navigation and intuitive purchase procedures also hugely contribute to how many people will engage enough to convert a site visit into a sale. 

This means that the choice of media must be relevant (if you sell cars, you should not have photos of kittens), and the website must be able to load the images or videos immediately.

75% of consumers make judgments based on website design. But, according to research by Stanford web credibility research by Stanford, if this is the case, you truly can’t afford to optimize your site continuously.

The written word is a great way to describe a product’s philosophy, origin, and design but photos and videos are more likely to catch the eye of your customers immediately. The problem is that this kind of media can be much more data-heavy than a few lines of text. 

This leads us to the second problem. If a page is too slow to load, most people immediately turn elsewhere for the information they seek. Google estimates that 1-second delays can affect customer retention by up to x percent.

Remember to reduce the file size before uploading images

High-definition visual media can occupy a lot of space and thus require a lot of bandwidth. With this kind of media, it is essential to keep the image size low enough to be internet friendly. High-resolution images are great for printed media. However, a quick-loading image is far more helpful than a high-resolution image when trying to sell products online. 

First, your customers need to get a short idea about the product they are seeking to buy. Then, once the purchase has been made, they will not likely need to look up an online photograph since they will own the object by this time. This is why the loading speed of the picture is more important than the image's high resolution.

Photoshop and other image editing software offer the option to save an image in an online-friendly format and resolution. We will list some valuable resources to reduce image size below:

 

  •  Adobe Photoshop
  •  FileOptimizer
  • JPEGmini
  • Gimp

Always use relevant titles for your images

Another fundamental aspect of SEO is using accurate titles for all media. This will make it easier for customers to find your site. For example, let’s imagine you are selling a food blender, and you upload a good picture on your site. 

A customer browsing through google images finds a good quality, fast-loading image of the blender that redirects to your site. However, if your media is not titled correctly, it will not appear in the search because Google cannot find and display it.

Image captions are not directly tracked, but they can make the customer engage more with the website. This secondary role is essential to keep in mind because it is part of the user experience.

Make sure images and videos are mobile friendly 

Most web browsing today is done on mobile devices while we are on the move. This is why mobile versions of websites are the first to be tracked by crawlers to be ranked by Google. Therefore, ensure that all images are mobile-friendly and small in size.

To sum things up

In conclusion, optimizing your on-site media can drastically improve your site's Google ranking and visibility. So, when planning to create an eCommerce website, you should include a visit to website development costs to get a professional and technical breakdown of costs and characteristics of different types of web-page development.

Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.