Share this page Twitter RSS Facebook

Make your WordPress theme stand out from the crowd

When you look at the sheer stats behind WordPress, you can’t help but be impressed. It completely dominates the CMS market, with a share of over 50 percent, and powers more than a quarter of the entire internet. That’s something in the order of 300 million WordPress sites. 

It says a lot for the versatility of WordPress that the whole internet doesn’t look a little bit samey – but having said that, there are some sites you visit where the theme looks distinctly familiar, and you get a strange feeling of déjà vu. 

This is definitely not the reaction you want to be provoking in visitors to your sight, so here are three top tips for making it look to the world as if you’ve gone to enormous lengths, by clever use of your WordPress theme.  

Don’t be a cheapskate

Yes, there are free themes out there, but those are exactly the ones that look – well, as if you got them for free. You know the magnolia painted walls you get inside new build apartments or student halls of residence? Free themes are the equivalent of those, and you can hang up all the fine art you like, it will still look like a magnolia painted wall. The first step towards standing out from the crowd is choosing a theme that people will not be tripping over five times a day, so check out a site like and treat yourself to something that is really you. It’s not as if they are that expensive. 

Polish your thumbnails

Thumbnails are a great way to make your site visually appealing and they are oh, so clickable. Post thumbnails, also known as featured images, are supported in the vast majority of themes. To check, simply create a new post in the post editor and scroll down on the right – you should see a featured images meta box there, where you can upload your thumbnail. 

If you want to change the size of thumbnails, you will need to do a little bit of coding in the functions.php file. It is reasonably straightforward if you know what you are doing – this step by step guide will tell you all you need to know. 

Make use of your footer

The poor old footer, it sits there at the bottom of the page, largely forgotten. This is a bad idea on two counts. For one thing, space is at a premium on your site, and you need to make the most of every bit of it. For another, when are you most likely to lose a visitor from your wonderful site? Probably after they’ve finished reading a piece of its wonderful content, and that means they will be at the bottom of the page faced with – you guessed it, the footer. 

There are some fantastic footer plugins out there, so why not take the opportunity to add something out of the ordinary that will both add some charm to your site and tempt visitors to hang around longer?

This article is sponsored content.